Focus Your Energy Upon The Marketing… Grasshopper
I’m working with a client who is brilliant and creative. Those are traits that most of my clients share and I consider myself fortunate to have the privilege of working with them. This client in...
View ArticleViral Marketing: Be Careful What You Wish For …
I’ve written before about the perils involved in the pursuit of viral marketing. on the surface, it appears that viral marketing is a GREAT way to get “free” marketing by creating enough “buzz” to...
View ArticleNiche Marketing and Advertising Effectiveness
There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market – one of the best is that doing so will increase your advertising effectiveness. Many...
View ArticleNiche Marketing: Narrowing Your Focus
Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It’s important to keep in mind that...
View ArticleEssential Secrets to Creating Successful Internet Marketing Strategies
Before you get to work creating internet marketing strategies you must first recognize the difference between internet marketing strategies and internet marketing tactics. There’s a huge difference...
View ArticleYour Website Marketing Strategy
I spend a LOT of time talking about website marketing strategy. Niche marketing, meaning tightly targeting the marketing of your product or service to a narrow audience is a great marketing strategy...
View ArticleHow Advertising Works
“Advertising is what you do when you can’t go see somebody. That’s all it is.” Fairfax Cone (1963) “Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to...
View ArticleWhat you don’t see in advertising
When I work with clients, I get a LOT of “pushback” when it comes to identifying their target market. The reactions I’ve had to the premise of identifying a target audience range from mild annoyance...
View ArticleSmall Business Advertising Success Secret #1
Small Business Advertising Success Secret #1: Be a Broken Record One of the most essential small business advertising success secrets is consistency. It’s not just small business owners who “tire” of...
View ArticleSmall Business Advertising Success Secret #2
Small Business Advertising Success Secret #2: Be Trustworthy One of the most important – and most often overlooked aspects of advertising is that the act of advertising functions to build trust with...
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